In February, family offices notably increased their investing efforts, executing at least 48 direct transactions, which is double the amount documented in January. As reported by exclusive Fintrx data, a private wealth intelligence service, these affluent organizations took daring steps in various industries, ranging from biotech to eco-friendly materials, showcasing their expanding interest in innovation and enduring prospects.
At the forefront were some of the most dynamic family office investors, such as Laurene Powell Jobs’ Emerson Collective and Li Ka-shing’s Horizons Ventures. Their participation in numerous notable funding rounds, along with other distinguished family offices, highlights the distinctive role these investors have in influencing new sectors. With their capacity to take strategic risks and back unconventional concepts, family offices are progressively setting themselves apart from traditional venture capital funds.
A rise in innovative investments
Emerson Collective, led by Laurene Powell Jobs, captured attention last month by joining a $700 million fundraising campaign for X-Energy, a nuclear reactor startup backed by Amazon. This daring initiative emphasizes the increasing focus on cleaner energy alternatives and illustrates the readiness of family offices to invest in groundbreaking technologies. Likewise, Li Ka-shing’s Horizons Ventures co-led a $112 million fundraising event for the Australian health tech firm Harrison.ai, shortly after investing in Owlstone Medical, a diagnostics startup.
Laurene Powell Jobs’ Emerson Collective made headlines last month by participating in a $700 million fundraising effort for X-Energy, a nuclear reactor startup supported by Amazon. This bold move highlights the growing interest in cleaner energy solutions and showcases the willingness of family offices to back transformative technologies. Similarly, Li Ka-shing’s Horizons Ventures co-led a $112 million funding round for Australian health tech company Harrison.ai, just weeks after investing in Owlstone Medical, a diagnostics startup.
Alongside funding rounds, certain family offices engaged in acquisitions. Pritzker Private Capital, established by Hyatt heir Tony Pritzker, obtained a majority stake in Americhem, a company that focuses on color additives for plastics. This acquisition extends Pritzker’s track record of investing in industrial and plastics businesses, which includes the recent acquisition of another manufacturing company, Buckman.
European family offices focus on deep tech and sustainability
In February, numerous traditional European family offices also took major steps with an emphasis on deep tech and sustainable innovations. Famille C, representing the successors to the Clarins cosmetics wealth, invested in Spore.Bio, a French company focused on rapid bacterial testing for quality assurance. At the same time, First Kind, an investment group associated with the Peugeot automotive family, took part in Spore.Bio’s $23 million Series C round, indicating faith in the company’s capability to transform industrial practices.
In another remarkable transaction, Kirkbi, the Danish family office associated with the Lego fortune, supported Tidal Vision, a biotech firm situated in Washington state. Tidal Vision converts crab and shrimp shells into chitosan, a biodegradable and non-toxic substance with uses spanning from water purification to fireproofing. This investment underscores the growing emphasis on sustainable materials and circular economy solutions among family offices.
In another standout deal, Kirkbi, the Danish family office behind the Lego empire, backed Tidal Vision, a biotech company based in Washington state. Tidal Vision transforms crab and shrimp shells into a material called chitosan, a biodegradable and non-toxic chemical with applications ranging from water purification to fireproofing. This investment highlights the increasing focus on sustainable materials and circular economy solutions among family offices.
For entrepreneurs, family offices present a distinct alternative to conventional venture capital firms. Mamoun Benkirane, co-founder of MarketLeap, an e-commerce startup based in Luxembourg, explained why his company opted for a family office to head its recent $8 million Series A funding round. The investment was led by Smedvig Ventures, a fourth-generation family office owned by the heirs of a Norwegian offshore oil rig enterprise. Motier Ventures, associated with the Houzé family of Galeries Lafayette fame, also took part in the round.
For entrepreneurs, family offices offer a unique alternative to traditional venture capital firms. Mamoun Benkirane, co-founder of Luxembourg-based e-commerce startup MarketLeap, described why his company chose a family office to lead its recent $8 million Series A funding round. The investment was spearheaded by Smedvig Ventures, a fourth-generation family office owned by the heirs to a Norwegian offshore oil rig company. Motier Ventures, tied to the Houzé family behind Galeries Lafayette, also participated in the round.
While collaborating with a family office might not carry the same reputation as top VC firms, Benkirane thinks the compromise is valuable. “It’s not about the prestige of your investor—it’s about their readiness to back you during challenging times,” he stated. “Family offices typically invest in fewer companies annually, enabling them to devote more attention to their portfolio.”
While partnering with a family office may lack the name recognition associated with leading VC firms, Benkirane believes the trade-off is worthwhile. “It’s not about the prestige of your investor—it’s about their willingness to support you when things get tough,” he said. “Family offices tend to invest in fewer companies each year, which allows them to dedicate more attention to their portfolio.”
Why family offices are gaining momentum
In February, family offices showcased their capability to pinpoint and back breakthrough startups across diverse sectors. From nuclear energy and healthcare to sustainable materials and e-commerce, their investments are influencing the future of industries vital to tackling global issues. By championing daring concepts and fostering innovation, family offices are establishing a distinct position in the investment world.
In February, family offices demonstrated their ability to identify and support groundbreaking startups across a wide range of sectors. From nuclear energy and healthcare to sustainable materials and e-commerce, their investments are shaping the future of industries that are crucial to addressing global challenges. By backing bold ideas and nurturing innovation, family offices are carving out a unique niche in the investment landscape.
At the same time, the personalized approach of family offices appeals to entrepreneurs seeking more than just financial backing. Their emphasis on collaboration, patience, and adaptability makes them attractive partners for startups looking to scale without the constraints of conventional venture capital. “Family offices are often more willing to think outside the box,” Benkirane said. “They bring a level of commitment and understanding that’s hard to find elsewhere.”
Outlook for family office investments
In the future, their impact is expected to increase as more affluent families realize the potential of direct investments to protect and expand their wealth. By upholding a long-term outlook and adopting a collaborative strategy, family offices are demonstrating their ability to provide value not only to their portfolio companies but also to society at large.
Looking ahead, their influence is likely to grow as more wealthy families recognize the potential of direct investments to preserve and grow their fortunes. By maintaining a long-term perspective and embracing a collaborative approach, family offices are proving that they can deliver value not only to their portfolio companies but also to society as a whole.
In an investment landscape often dominated by short-term thinking, family offices offer a refreshing alternative—one that prioritizes innovation, sustainability, and meaningful partnerships. As February’s activity demonstrates, their unique approach is driving transformative change across industries, paving the way for a more dynamic and inclusive future.
